How to build the perfect workplace

A great read over at FORTUNE on how to build the perfect workplace. By looking at the 100 best companies to work for, he finds that they focus on four elements of culture:

  • mission
  • colleagues
  • trust
  • caring

When it comes to mission, here's a snippet:

These companies are pursuing a larger purpose, and company leaders make sure no one forgets it. Whole Foods is improving customers’ health and well-being; USAA is supporting members of the U.S. military and their families; REI is helping people enjoy the outdoors sustainably. When employees are all pursuing a mission they believe in, relationships get stronger.

Is your company pursuing a larger purpose?