Companies Inspired by Purpose

A List of Purpose Statements from Companies Inspired by Purpose.

Maker / Manufacturer

We will provide branded products and services of superior quality and value that improve the lives of the world's consumers.

As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Our Corporate Purpose states that to succeed requires "the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact."

Newell Rubbermaid:
Newell Rubbermaid helps people flourish every day, where they live, learn, work and play.

Making the Most of Moments that Matter

Harley Davidson:
Fulfilling dreams of personal freedom is more than a phrase. It's our purpose and our passion.

Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.

At the Tata group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate.

Coca Cola:
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference. *

General Mills:
We serve the world by making food people love.


We fulfill the needs and fuel the potential of our guests.

That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences -- consistently fulfilling our Expect More. Pay Less. brand promise.

Whole Foods:
Our deepest purpose as an organization is helping support the health, well-being, and healing of both people -- customers, Team Members, and business organizations in general -- and the planet. *

Sam Walton founded Walmart with the strong conviction that a retailer could help people save money and live better. That continues to be why we're in business today -- it's our purpose. Our culture is how we work together to fulfill that purpose. It's incorporated into every aspect of our business.

To champion everyone's right to be happy and healthy.

Helping people on their path to better health.


To inspire and nurture the human spirit. *

To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.

Banking and Consulting

Inspire confidence. Empower change.

To make an impact that matters

Throughout our history we have been where the growth is, connecting customers to opportunities.

We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions.

This is our role and purpose.

Charles Schawb:
Strive to champion every client's goals with passion and integrity.

Helping people and businesses prosper, through simple, personal and fair banking is at the heart of our strategy.


Southwest Airlines:
To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.

We care for people so they can be their best.

We continuously listen, learn and evolve to both meet and anticipate the needs of our guests.

We believe that being your best is about being your true self - engaged, fulfilled and ready to take on the world.


We are deeply proud of the contribution we can make in our daily work. Everything that is moved from one place to another needs the aid of logistics _ but behind this simple truth one finds millions of stories. As the logistics company for the world, we form the backbone of trade, ensuring that whatever needs to be delivered, gets delivered. A shipment placed in our trust may include life-saving medicines, or a birthday present from a friend, or hold a company's entire existence in the form of a prototype. We not only deliver parcels and packages, and make sure containers arrive at ports: we deliver prosperity, we transport health, we power growth, we deliver joy. Every day we connect people, improving their lives.

*These companies do not officially state their purpose on the website, but their leadership team have spoken or written about their purpose in books, articles, or interviews.