Justin Lee

Justin is a strategy consultant based in Japan.

He has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.

He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world across industries including automobile, aviation, consumer goods, startups, and digital contents. 

Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.

Find him on LinkedIn here and over at Orange Train, where he writes about ideas and things he discovered in Japan.