Overview
Why Purpose Matters: What Mark Zuckerberg, Philip Kotler, and Justin Bieber Teach Us About Purpose in Business
Over at Medium I go over what purpose is and why is it important and relevant in business today with examples from Mark Zuckerberg, Philip Kotler, and Justin Bieber. There's also a bonus case study of Starbucks showing you what a successful purpose-driven strategy looks like.
Books
Purpose & Management
- It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose -Roy M. Spence Jr.
- The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy -Joey Reiman
- Start with Why: How Great Leaders Inspire Everyone to Take Action -Simon Sinek
- Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business -John Hollenbeck
- Harvard Business Review, July-August 2018 Issue: When Work Has Meaning - How to turn PURPOSE into PERFORMANCE
- Make Your Mark: The Creative's Guide to Building a Business with Impact
- The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good -John Izzo
- Leading from Purpose: Clarity and the Confidence to Act When It Matters Most -Nick Craig
- Profit & Purpose: How Social Innovation Is Transforming Business for Good
- The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World -Aaron Hurst
Studies on Companies
- Firms of Endearment: How World-Class Companies Profit from Passion and Purpose -David Wolfe
- Built to Last: Successful Habits of Visionary Companies
- Good to Great: Why Some Companies Make the Leap and Others Don't -Jim Collins
- Grow: How Ideals Power Growth and Profit at the World's Greatest Companies -Jim Stengel
Purpose and Us
- Drive: The Surprising Truth About What Motivates Us -Daniel H. Pink
- Grit: The Power of Passion and Perseverance -Angela Duckworth
Purpose-led Companies
- Reason for Being: A Collection of Purpose Statements from Companies with Great Aspirations - Justin Lee (Readers of this website can get this $30 ebook for free. Please use this link here.)
- the Airbnb Story -Leigh Gallagher
- American Icon: Alan Mulally and the Fight to Save Ford Motor Company -Bryce G. Hoffman
- Delivering Happiness: a Path to Profits, Passion, and Purpose (Zappos) -
- Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately -Daniel Lubetzky
- Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way -Truett Cathy
- The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down -Eric Ryan
- Onward: How Starbucks Fought for Its Life without Losing Its Soul -Joanne Gordon
- Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. -Lois Lorentzen
- Real: a Path to Passion, Purpose and Profits in Real Estate -Dave Crumby
- A Slice of the Pie: How to Build a Big Little Business -Nick Sarillo
- Start Something That Matters (TOMS) -Blake Mycoskie
- Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives (The Container Store) -Kip Tindell
Links
What is Purpose
- How we define purpose, vision, and strategy (SYPartners)
- Mission Versus Purpose: What's The Difference? (Disney Institute)
- What's Purpose? (BrightHouse)
- Creating a culture of trust, one slice at a time (Nick Sarillo)
- How great leaders inspire action (Simon Sinek)
Purpose Companies Lists
Why Purpose Matters
Reports
Purpose & Management
- Working with Purpose (freedthinkers)
- Purpose with the Power to Transform Your Organization (BCG)
- The Business Case for Purpose (HBR, EY)
- The State of the Debate on Purpose in Business (EY)
Purpose & Customers
- From Me To We, The Rise Of The Purpose-led Brand (Accenture)
- 2018 Edelman Earned Brand: Brands Take A Stand