Welcome to The Purpose Project
The Purpose Project is a curated compilation of resources - research, reports, articles, talks, and more - from business thought leaders around the world to help your brand and team/organization become truly purpose-driven.
Over the past few years we have helped teams, companies, and brands clarify their purpose, activate it in their organization, and embed it in their strategies. The Purpose Project is where we share what we've learned along the way.
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The Three Steps
Three steps are required to become propose-driven: have a deep understanding of what purpose is and what the process is, (re)discovering the purpose, and putting it in action.
Accordingly, we’ve divided the resources for becoming purpose-driven into three sections. Here they are.
UNDERSTANDING
This is Purpose 101. This section serves to provide a comprehensive overview of what purpose is and is not, why purpose matters, and a high level view of the journey to become purpose-driven.
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DISCOVERING
Why are you here?
The purpose journey begins with bringing clarity to the shared purpose of your team. Here you will find books, courses, and case studies on uncovering your purpose and putting it into words.
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PUTTING IT IN ACTION
Having a clear and inspiring purpose is only the beginning. The next feat is igniting a movement with your team and your customers with purpose as the center. The section contains resources on how to connect your employees to the purpose and how to engage and inspire your customers.
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Colors of Purpose: Seeing the Possibilities of Your Why
A new book for exploring, discovering, and expressing purpose.
“This short book is long on thought, heavy in philosophy, and deep with resources. Finding purpose for an organization or an individual is no easy task. The book simplifies it. I am one who reads a lot of these kinds of books. This is one of the best.”
—Kathryn Atkins, author and creative director at Writing World
“Colors of Purpose is a lens for learning your why. It’s an opportunity to actualize your intention, the reason behind your work in the world and your mission on the planet. Through case-studies, Justin invites you to re-imagine your purpose. In total, this isn’t a paint-by-number approach to writing your why. Rather, this is a collection of fantastic paints you might consider when you start your masterpiece. Read Colors of Purpose not for the answers, but for the questions. Within, you’ll find many new shades of possibilities.”
—Sam Buti, producer at Nevertheless Media LLC