Welcome to The Purpose Project
The Purpose Project is a curated compilation of resources - research, reports, articles, talks, and more - from business thought leaders around the world to help your brand and organization become purpose-driven.
Over the past few years we have helped teams, companies, and brands clarify their purpose, activate it in their enterprise, and embed it in their strategies. Along with resources from around the world, The Purpose Project is where we share what we've learned along the way.
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Three Steps To Greatness
Three steps are required to become propose-driven: have a deep understanding of what purpose is and what the process is, (re)discovering the purpose, and putting it in action.
Accordingly, we’ve divided the resources for becoming purpose-driven into three sections. Here they are.
Having a clear and inspiring purpose is only the beginning. The next feat is igniting a movement with your team and your customers with purpose as the center. The section contains resources on how to connect your employees to the purpose and how to engage and inspire your customers.