Welcome to The Purpose Project

The Purpose Project is a curated compilation of resources - research, reports, articles, talks, and more - from business thought leaders around the world to help your brand and organization become purpose-driven.

Over the past few years we have helped teams, companies, and brands clarify their purpose, activate it in their enterprise, and embed it in their strategies. Along with resources from around the world, The Purpose Project is where we share what we've learned along the way.

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Three Steps To Greatness

Three steps are required to become propose-driven: have a deep understanding of what purpose is and what the process is, (re)discovering the purpose, and putting it in action.

Accordingly, we’ve divided the resources for becoming purpose-driven into three sections. Here they are.


This is Purpose 101. This section serves to provide a comprehensive overview of what purpose is and is not, why purpose matters, and a high level view of the journey to become purpose-driven.

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Why are you here?

The purpose journey begins with bringing clarity to the shared purpose of your team. Here you will find books, courses, and case studies on uncovering your purpose and putting it into words.

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Having a clear and inspiring purpose is only the beginning. The next feat is igniting a movement with your team and your customers with purpose as the center. The section contains resources on how to connect your employees to the purpose and how to engage and inspire your customers.

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Finding Purpose

A Simple Guide to Uncover the Purpose of Your Company and Put it in Words

If you need help in clarifying and articulating your purpose, we think this book and course is going to help you. 

Who we are

The Purpose Project is made up of individuals passionate about purpose in our lives and work. We research and come up with creative and better ways for individuals and organizations to discover their purpose and to start movements to achieve great things. We spread these ideas through publications, workshops, and seminars. 

The Purpose Project is based in Los Angeles with team members in US, Tokyo and Asia. Since 2010, it has developed seminars and courses on purpose-driven marketing and branding for private companies as well as universities.


What we believe

We are inspired by individuals and organizations that do great things to change the world. We believe they have one thing in common, PURPOSE. Purpose sparks movements. Movements move mountains. And great things happen! Our mission is to spread this idea of "purpose, movement, and greatness!"

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