Another great read from FORTUNE. This one is from Laszlo Bock, SVP of people operations, Google.
He offers 10 steps to transform your company to a "high-freedom" evironment. First thing on the list is, give your work meaning:
Work consumes at least one-third of your life and half your waking hours. It can and ought to be more than a means to an end. In too many environments, a job is just a paycheck. But as Wharton professor Adam Grant’s work demonstrated, even a small connection to the people who benefit from your work not only improves productivity but also makes people happier. And everyone wants his work to have purpose. Connect it to an idea or a value that transcends the day to day and that also honestly reflects what you are doing.