RB is a multinational consumer goods company based in UK, and here is how they describe why they’re here:
We believe there's a better way to do business – we like to call it 'betterbusiness'. Socially, environmentally and financially, we act responsibly and sustainably. We believe passionately in doing things the right way, and we believe the better way helps us deliver high quality products that touch consumers each and every day. Health is no longer just the absence of illness, it’s being able to lead a fitter and happier life. Our responsibility is to help people achieve this, while making the right kind of social and environmental impact. That’s what we call betterbusiness.
You can find more info on their website.