In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson
A wonderful quote that applies to business today as well: the need to stay relevant, but also stand for something.
[LINK] Purpose of Lyft
On Lyft’s mission:
Lyft was founded nearly six years ago with the mission to improve people's lives through the world's best transportation.
On vision:
Our vision was to reinvent cities around people, not cars. That vision originated with one of our cofounders, who spent his life in Los Angeles, sitting in traffic and thinking to himself, there has got to be a better way. Our other cofounder truly believed in hospitality and wanted to communicate with and connect people and communities. Together they determined as a human society, there had to be a better way to solve for a traffic pain points and the fact that people sit alone in their cars, travel great distances to work, release emissions and all the downsides of traffic today.
On the subject of Lyft, here are their core values:
- Be Yourself.
- Uplift Others.
- Make It Happen.
Some links referring to their values:
Starting with purpose in a job description
I came across this job posting from Cookpad awhile ago, the leading recipe sharing site in Japan.
I love how the job description starts with their why:
Our purpose at Cookpad is to make everyday cooking fun. Not just because we like food but because we believe that cooking is key to a happier and healthier life for people, communities and the planet.
Everyday, home cooking has a profound impact on ourselves and the world around us: it makes us healthier, connects us with our friends and family, and makes our environment more sustainable. By solving the problems related to everyday cooking and encouraging more people to cook, we believe we can help build a better world.
A great example of how we can start with why in all facets of communication we do.
