22 inspiring business purpose statements

I have a friend who loves Pokémon Go. He plays the game and collects Pokémon whenever he gets the chance.

I, on the the other hand, collect purpose statements. Whenever I come across one, I add it to my collection. (You can find the collection on Pinterest.)

Today I’d like to share with you my favorite ones:


Amy’s Drive Thru is returning to the roots of American fast food, serving lovingly handcrafted food to nourishing hard-working citizens, busy families, and road-weary travelers. - Amy’s Drive Thru

Our common purpose is to help people achieve their ambitions. - Barclays

Our mission is to create a better financial future for our clients. - BlackRock

Strive to champion every client's goals with passion and integrity. - Charles Schawb

To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference. - Coca-Cola

Helping people on their path to better health. - CVS

We deliver much more than parcels and packages and ensure containers arrive on time: we deliver prosperity, we transport health, we power growth, we deliver joy. Every day we connect people, improving their lives. - DHL

We serve the world by making food people love. - General Mills

It’s our core purpose and ultimate intention to EMPOWER PEOPLE - through education and solutions - so they can live their healthiest, happiest life. - Honest

Fulfilling dreams of personal freedom is more than a phrase. It's our purpose and our passion. - Harley Davidson

We care for people so they can be their best… We believe that being your best is about being your true self - engaged, fulfilled and ready to take on the world. - Hyatt

Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions. - HSBC

Empowering people to stay a step ahead in life and in business. - ING

Nourishing families so they can flourish and thrive. - Kellogg’s

Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. - LEGO

Our purpose is to build trust in society and solve important problems. - pwc

To connect People to what's important in their lives through friendly, reliable, and low-cost air travel. - Southwest Airlines

To champion everyone's right to be happy and healthy. - Walgreens

Saving people money so they can live better. - Walmart

With great courage, integrity and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All the while, celebrating the sheer love and joy of food. - Whole Foods

Wirecutter supports our readers with thousands of hours of reporting and testing to help you find the stuff you need in order to live a better life. - Wirecutter

Yoobi was born to make colorful, vibrant tools that spark learning and creativity. - Yoobi