A case study of a project from Whirlpool from Adweek:
The goal: provide students with clean clothes in order to boost their confidence, reduce truancy, and increase kids’ desire to connect with their peers and teachers in classrooms every day.
And on the impact of the project:
“We originally set out to impact attendance rates. But what we saw was that the program impacted so much more,” notes Whirlpool senior brand manager Chelsey Lindstrom. “The power of these simple acts—cooking, cleaning and washing—are bigger than us all. When we all care, every day, we believe we can change the world.”
This is a great example of how to align your purpose, competencies, and social marketing programs.