Greg Mckeown on the importance of purpose in teams

Here’s what Greg Mckeown (business consultant and author of Essentialism: The Disciplined Pursuit of Less) found out from his research of more than one thousand teams:

The results of this research were startling: when there was a high level of clarity of purpose, the teams and the people on it overwhelmingly thrived. When there was a serious lack of clarity about what the team stood for and what their goals and roles were, people experienced confusion, stress, frustration, and ultimately failure.

Is your purpose clear?