LINK: Neil Patel On Building A Brand With Purpose

LINK: Neil Patel On Building A Brand With Purpose

On the most important component of brand purpose:

When asked what the most important component of a brand’s purpose should be, Neil Patel emphasized the importance of emotion. There should be something about your brand that appeals to the emotions of your audience.

On how to discover your brand purpose:

According to Patel, “Brand purpose should come from your company values. Figure out what your values are and this will shape your brand’s purpose.”