Articulating Your WHY

Michael Watts, one of my favorite bloggers, recently mentioned Simon Sinek’s new book on his blog:

Well, today, I started reading Simon Sinek’s new book – Finding Your Why: A Practical Guide for Discovering Purpose for You and Your Team. Although I have stumbled around to find my WHY, which I believe I have found and understood, I brought this book to help me articulate it better and to help me help others find their WHY.

Having a sense of purpose is great, but can you articulate it with clarity?