Disney Parks and Resorts' Vision

Disney Parks and Resorts’ Vision

From the overview on their website:

At Walt Disney Parks and Resorts, all of our Cast, Crew and Imagineers across the globe share one vision -- to give our guests opportunities to create memories with their friends, families and loved ones that will last forever. With six resort destinations around the world, four cruise ships, a magical vacation ownership program and our guided family adventures on six continents, we combine classic Disney storytelling, our legendary guest service and the latest technology to bring our stories and characters to life in unexpected and unforgettable ways.

There are always so much to learn from Disney. First off, note how they refer to the people that work there - Cast, Crew, and Imagineers.

And then there’s their promise of creating memories that last forever. It’s simple and powerful. And it’s articulated in such a human way.

Finally, they describe how they deliver their promise:

  • classic Disney storytelling
  • legendary guest service
  • latest technology

If you’re a fan of Simon Sinek’s Golden Circle, this overview fits right in:

WHY:

To give our guests opportunities to create memories with their friends, families and loved ones that will last forever.

HOW:

classic Disney storytelling, our legendary guest service and the latest technology

WHAT:

six resort destinations around the world, four cruise ships, a magical vacation ownership program and our guided family adventures on six continents to bring our stories and characters to life in unexpected and unforgettable ways

Simple and human.