Unilever on B Corp and Purpose

Just came across this article on Unilever's plan to become a B corp on Guardian.

Here are some quotes highlighting the movement of businesses becoming purpose-driven:

The movement to put purpose at the heart of business strategy has received a major boost with news that several multinationals, including consumer goods giant Unilever, are considering becoming B Corps, for-profit corporate entities that commit to positive social and environmental goals.

Here's a quote from Unilever's chief executive:

... becoming a B Corp would send a powerful signal that the purpose of business is not just profit, but to have a positive impact on society and the environment.