"We believe" provides the context for your Purpose
In communicating your Purpose to employees and customers, it is important to also have what we call the "We Believe" statements with it.
By telling your audience what you believe and what you're passionate about, it provides a context for your Purpose. This context will help your audience understand and believe in your Purpose.
Start with "We believe" to craft your Purpose statement
In fact, when crafting a Purpose statement, it is very helpful to get everyone together and articulate what you believe strongly. What beliefs and values do you stand for?
The "We believe" statements will provide a direction for helping you craft your Purpose statement.