The big idea of Starbucks' wireless charging provider

Wireless charging has been rolling out in Starbucks of US. The company who provides the wireless charging technology is Powermat.

Here is how they introduce themselves on their About Us page:

Helping create a world where you never run out of power.

We want to be there whenever you need a charge, to help you stay in touch and current at all times. Your aspirations, interests and interactions are far more important than energy, but they all require energy. That’s where we come in.

We strive to be the backdrop to your digital life. We can bring power to the table in which you sit at, the car you drive, the airport gate you pass through. If we do our job, you’ll be able to keep doing what you’re doing, without ever worrying about recharging again.

And I love their tagline:

Life at 100%