Some may think surveys aren't the most exciting thing in the world, not for the people at SurveyMonkey.
The mission of SurveyMonkey is simple and straightforward. As stated on their website:
We want to help you make better decisions. That’s it. That’s all. That’s what drives us. We want to make it as easy as possible for you to get at the knowledge you need to make smart, informed choices. And after 10 years, we’re still challenging ourselves to deliver simple, powerful solutions. We’re dedicated to making even the most advanced research design easy enough for anyone – and everyone – to use.
Is your company's mission or purpose statement simple and straightforward?