Being Deliberate

In a newsletter from Zappos Insights:

In 2015, we will continue to work to inspire business leaders around the world to be deliberate about their company culture, to align their business practices around their values, to realize the potential of increased employee empowerment & engagement, and to make work fun (maybe even a little weird).

“To be deliberate about their company culture” is a great expression of being conscious and actively creating and maintain culture. And it doesn’t have to just end with culture, you can be deliberate about your company’s purpose.