Great quote from Deloitte Global CEO:
An organization’s culture of purpose answers the critical questions of who it is and why it exists. They have a culture of purpose beyond making a profit. An organization’s culture of purpose answers the critical questions of who we are and why we exist through a set of carefully articulated core beliefs. A culture of purpose guides behavior, influences strategy, transcends leaders–and endures.
Source: Culture of purpose, Deloitte US