Why is T-Mobile here?

Here's how T-Mobile describes why they're here:

In a world full of busy and fragmented lives, we at T-Mobile USA, Inc., have this idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing: help you stick together with the people who make your life come alive. That's why we're here.

Love the non-corporate tone. Simple and easy to understand.