Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realise their ambitions. This is our role and purpose.
In particular, he touches on one reason why purpose is important:
I think if you are joining a company it is very important that you can explain to your family and friends what actually that company exists to do.
And it's also interesting how HSBC is putting Purpose in the front and top of its navigation area on its websites' footer.