Sony's CEO Kazuo Hirai talking about their philosophy at the 2014 CES Keynote:
But in an enterprise that makes things, we must first and foremost make that connection with people. Our products’ value is measured by them. And we find that it’s not just functional value that people desire, but the deeper and more elusive emotional value. Emotional value.
And in Japanese culture, we call this kando. Kando translates to mean emotional involvement. The power to simulate an emotional response. The power to make people say, “Wow.” All Sony products must be inspired by a spirit of kando.