Southwest Airlines's Freedom Manifesto

Simply inspiring.

In the past, the skies belonged only to a few. Only those who achieved status achieved flight, because only the elite could afford the freedom to go, see and do at a moment’s notice. You work for a company of people who changed all that.
You work for a company who believed then, as it does now, that flight should not be limited to the well-to-do, but that it should be an opportunity for all. That people should have the freedom to fly. Our battle for this freedom began nearly three decades ago. And while our maiden flight may be credited to only a few, our gallant mission belongs to you. You make that Freedom possible. For thousands of people to go, see, and do, you make that freedom possible.
By keeping our costs low, you make that freedom possible. By doing right by a customer, you make that freedom possible. By winning a fare war or battling other airlines who’d rather see us go than come. You make that freedom possible. It is your spirit and tenacity that have made Southwest Airlines a symbol of freedom. Because of you, today, someone has visited a grandchild, explored an opportunity, or just taken a trip for no more reason than to see what’s out there. Because of you, today, someone has the freedom to fly.

Via Blueion