Purpose and mission of companies do not alway stay the same. They must to slightly evolve to keep up with the times. In the book *Brick by Brick*, we see how LEGO's mission evolved:

Over the decades, LEGO has refined and reinterpreted its mission: to infuse children with the “joy of building, pride of creation”; to “stimulate children’s imagination and creativity”; to “nurture the child in each of us.” But on a fundamental level, the company’s goal has stayed remarkably consistent and is probably best expressed in its current iteration: “to inspire and develop the builders of tomorrow.”