True&Co. - one simple ideal

Just read about this intimate apparel brand on Fast Company.

From  their about page:

We are a new kind of intimate apparel brand based on one simple ideal: for all of us, every woman, to feel comfortable in our own skin.
We believe that knowing what makes you unique powers the design of better products for women. We celebrate what makes you so wonderfully you.

Inspiring and human.

Also found an interview with its CEO on Businessweek.